![]() ![]() According to Know Your Meme, “Heart on My Sleeve” was uploaded to Spotify on April 4 UMG executives are undoubtedly aware of the track by now, since it’s gained quite a bit of reach. Notably, Republic is owned by Universal Music Group, which has been demanding that streaming services take down songs credited to fake, A.I.-generated versions of their signed artists, as the Financial Times reported last week. A second TikTok they posted that day consists of a screen recording from their phone, which receives a text from a contact named “rob (attorney)” notifying Ghostwriter of an “Offer in from republic,” presumably in reference to the Republic Records imprint to which the real-life Drake, the Weeknd, and Metro Boomin are all signed. ![]() Ghostwriter seems to be eagerly anticipating litigation a TikTok they posted on Sunday shows them dancing to the song they generated, wearing a much different outfit-shorts, face mask, black hoodie-and writing that they were “vibing” to the song “before the lawsuit” came. If Even Mark Zuckerberg Is Hiding His Kids’ Faces on Instagram, What Are the Rest of Us Doing? My Week on Spill, the Invite-Only App Hoping to Be the New Black Twitter Is It Doing Anything for Us?Īn Influencer Died and Her Team Did Prime Day in Her Honor ![]() it’s time to stir the pot.” (Another relevant comment: “i was a ghostwriter for years and got paid close to nothing just for major labels to profit.”) “Heart on My Sleeve” is presumably part of that pot-stirring: When another TikTokker heralded Ghostwriter’s clip as “a new age in music,” the phantomlike figure declared that “the future is here.” Ghostwriter also has accounts on all the aforementioned streaming services, and their profiles feature the same blurry photo of their glasses-donning ghostly head, usually accompanied by the declaration that “im just getting started.” In a comment on their first TikTok, Ghostwriter wrote that “i was a ghostwriter for years & got paid nothing while major labels profited. They posted four song-promoting TikToks on Saturday alone, with each one displaying either the real-life “ghost,” or side-by-side photos of Drizzy and the Weeknd the first video racked up 9.4 million views. ![]() No idea, but Ghostwriter’s wasted no time in making their spectral presence known. After making waves in the voice-acting space, it was perhaps inevitable that this technology would run roughshod over the recorded music industry, perhaps taking the easy route through some of its biggest hitmakers. Putting such tools to use has never been easier. Oh, and on the production end, there are several apps that can generate melodies and beats for you, either by utilizing royalty-free stock tracks or by imitating musical patterns from songs they’ve been exposed to. Or, to more accurately characterize it: auto-generated by a computing system that’s been trained on volumes of digitized audio in order to output convincing facsimiles of human songwriting and singing.Īs advanced text- and image-generating platforms have exploded in popularity, so, too, have their equivalents in the voice space: VALL-E, crafted by the same companies that brought you ChatGPT and DALL-E Play.ht, a subscription-service text-to-speech startup Futuri Media’s RadioGPT, whose creators I interviewed last month and ElevenLabs, whose voice-cloning technology can imitate just about anyone after listening to just 30 seconds of speech. Everything from the Metro Boomin tag up top, to the scandalous Selena Gomez namedrop, to the weird piano lick that loops underneath all of it? Entirely crafted by the robots in our mist. ![]()
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